The story behind Spiritual Chic Apparel Brand!

The story behind Spiritual Chic Apparel Brand!

Since my teenage years and growing up in a small city like most cities are in the provincial area of Mexico, I was already obsessed with the appearance of clothes and how outfits were always combined through what I saw in the mall, music videos (MTV!) and fashion magazines.

My favorite fashion icons were the top Super models of the 90s: Cindy! Naomi! Beautiful!

My favorite designers were the great American classics: Michael! Oscar! John Galiano!

I always wanted to recreate outfits I saw in magazines and movies. Pretty Woman and Clueless are my earliest memories of fashion. To this day, I'm still looking for the perfect short outfit in the style of Vivian's makeover and it's still dream about having that virtual closet! I kept outfit diaries and kept track of everything I wore so I wouldn't dare repeat it.

I remember dragging my mother to thrift stores or department stores all over our city looking for a classic trench coat or a full skirt, even a pair of classic pointy-toe heels. I wasn't allowed to wear them, but that didn't stop me from modeling them around the house and using them in my room. I didn't even know how much the things I saw cost, I was always trying to find a way to be close to this artistic and fashion world, which inevitably led me to work at a television station like TV Azteca.

After traveling to the great capital of the country, then was called as Federal District [now CMDX], and getting to know the artistic world more closely, I began to see that what was once an innocent love for fashion and clothing, became a reason to feel insufficient and incomplete and start generating unnecessary credit card debt to maintain a chic lifestyle that was then unsustainable for my income at that time. I had 4 credit cards maxed out due to my then shopping addiction.

Working for a television station that paid almost nothing and with too much pride to ask my parents for money, this resulted in having a real daily disappointment in my wardrobe choices when I decided to pay my debts and stop buying new clothes.

I began to see my lack of designer clothes as a reason why I wasn't good enough or attractive enough and why I wasn't accessing better social circles and job opportunities.

Something I still struggle with today, and the reason I feel so driven to help other women caught in this trap of consumerism and never feeling enough by the standards of fashion and beauty.

What I have learned over time is that everything we do, including dressing, is linked to how we feel about ourselves.

How we feel about ourselves and our life beliefs is related to how connected we feel to our true purpose.

If you had asked me seven years ago if conscious spirituality, the life we manifest, and style and fashion had anything to do with it, I would have hesitated.

I possibly felt there was a connection but I couldn't explain it as I know today. Today I can tell you that it is an absolute yes. Believe it or not, we are all here to be happy. We don't all have to feel bad about not having enough money or wearing a size 2.